Proudly Serving the Southeast US Region
Our mission is simple: Quality service = increased sales.
Freed Sales serves contractor / installers & rental productions throughout the Southeast United States including Florida, Tennessee, Georgia, Alabama, Kentucky, and Mississippi with offices in Hollywood Florida, Orlando Florida, Atlanta Georgia, and Nashville Tennessee.
Our highly experienced and professional team provides our customers the very best in sales and quality customer service.
As a leading rep firm with a solid customer base, we offer a wide variety of services for the customer and the manufacturers we represent.
Freed Sales thrives to be experts in every product line that we sell. This makes us a valuable tool to the customers we serve.
Brands We represent
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Our Team
Our highly experienced and professional team provides our customers the very best in sales and quality customer service..
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Dustin Pesnell
President - CEOPresident & CEO 305-891-4742 - Dustin@FreedSales.com Dustin has had a passion for Music and Sales his entire life. He has been a musician/ DJ since the young age of 13 playing in nightclubs and bars. In the late 90’s he worked for a retail music store called Discount Music Center in Orlando, Florida. He thrived at that position quickly becoming one of the top salesmen in the store and started their DJ/ Lighting department. In August of 2000 he had the opportunity to interview and work for Jerry Freed as a regional sales manager. At the young age of 22, he hit the road covering FL/ GA/ AL representing the ADJ Group of Companies and Gator cases. In 2004 Dustin had the opportunity to purchase Freed Sales from Jerry Freed. That same year Dustin started a microphone company called Airwave Technologies. Both Freed and Airwave have grown year after year and proudly employs 8 people with Headquarters in Hollywood, FL with an office/ showroom, and regional offices in Orlando, Nashville, and Atlanta. Dustin still does DJ recordings (monthly) and has a passion for boating and travel.
Carlo Mercuri
General ManagerGeneral Manager 305-891-4742 . - Carlo@FreedSales.com Carlo Mercuri has been a Music and Lighting Enthusiast since he was a child. Starting with Classical Piano training at the age of 7, followed by Theater Production Education and continued Piano Performance with various Choral Ensembles in High School. Carlo was also part of the prestigious Miami Beach Senior High School Rock Ensemble (www.rockensemble.com) where he was Lead Keyboardist, Manager and Audio and Lighting Technician from 1995-1997. Carlo also worked at various DJ Music Stores on Miami Beach alongside many Local and Internationally recognized DJ’s . In College, Carlo continued his Theater Production education and then joined FREED SALES in 2002. Carlo enjoys Cooking, Traveling, Classical Music and EDM Music Performances, as well as other Music, Theater and Lighting Production events.
Chuck Dillingham
Regional Sales ManagerRegional Sales Manager, Product Specialist - Tennessee 423-580-7588 - Chuck@FreedSales.com Chuck started working in the field of theatrical lighting at the tender age of 10 when he barged into the booth at Two Rivers Baptist Church and said he was here to learn. Helping with church productions and special events along with community theatre productions throughout high school, he went to work in the lighting department of Opryland USA, a regional theme park in Nashville the summer after graduation. After this, he spent some time at Austin Peay State University, but felt his first call to the high seas shortly after and joined the US Navy as a fire controlman responsible for maintenance and operation of the ship’s weapons system radars. After his time in the Navy finished, it was back to Opryland for the final season of the park’s operation, at the end of which he helped the production department set themselves up as a separate entity to produce independent shows. The high seas called again, and this time it would be an 8-year run as a head tech for Royal Caribbean International. A chance meeting in South Beach with a production company he had freelanced with back home in Nashville, accompanied by an employment offer led Chuck back home to Nashville where he led the lighting department of TMG Production Services for the next 9 years. It was during this tenure that Chuck was first introduced to Freed Sales as he developed the company’s relationship with Elation and ADJ. In 2015, Chuck joined Freed Sales as Product Specialist and he continues in that position as well as serving as the rep for Tennessee.
Ermes Sorondo
Regional Sales ManagerRegional Sales Manager, Product Specialist - South Florida 917-690-7763 - Ermes@FreedSales.com Ermes has been on the Freed Sales Team for over 5 years. Prior to joining the team he was with Sam Ash Music for 14 years as GM and a Sales Associate. Included in his long career he created and managed the #1 in sales DJ department in the Sam Ash chain. While there he taught a 4 week DJ course at the Miami location starting many artists out on their journey. Ermes furthered his knowledge in the industry as a Mobile DJ for 10 years and created an ongoing relationship with a DJ social media group (SFDJA) to host in-store events and sell Pro Audio.
Todd Small
Regional Sales ManagerRegional Sales Manager, Product Specialist Georgia, Alabama, Mississippi 770-294-3093 . - Todd@FreedSales.com Todd has been on the Freed Sales Team since 2019 and has been a TD/LD for over 20 years. He has been the DJ backline tech at a number of clubs and have set up dj booths for DeadMau5, Kaskade, Tiesto, Sasha and every visiting Dj during WMC/MMW from 1997 to 2018 in South Beach, Miami. In addition to his work at Freed Sales, Todd works at EDM Clubs and festivals on weekends and has a vast support network of DJ's and technicians. He is often called to find "boutique" DJ Mixers for local venues and artists.
Melissa Macko
Administrative AsssistantAdministrative Assistant 305-891-4742 . - Melissa@FreedSales.com Melissa handles the order entry and order tracking for Freed Sales.